-- Case Study
Ashok Interiors
A cinematic, conversion-focused website for a premium modular furniture brand — resulting in a 38% jump in monthly enquiries within the first four weeks of launch.
Client
Ashok Interiors
Industry
Modular Furniture & Interior Solutions
Location
Chennai, Tamil Nadu
Timeline
3 weeks
Tech Stack
The Challenge
Ashok Interiors had been operating for over a decade with a strong offline presence — showroom walk-ins and word-of-mouth referrals. But as their market expanded and competitors began investing in digital presence, they were losing potential clients who couldn't find them online or were put off by their outdated web presence.
Their existing website was built on a generic template, loaded slowly on mobile, had no clear call-to-action, and failed to communicate the quality and craftsmanship of their products. The brief was clear: build something that feels as premium as the furniture they sell.
The challenge wasn't just aesthetics — it was conversion. The site needed to turn browsers into buyers, and visitors into enquiries, across both desktop and mobile.
-- Approach
The Solution
Cinematic Hero
A full-viewport hero with parallax scroll, product imagery, and a bold headline designed to hold attention in the first 3 seconds. Mobile-first, sub-1s load time.
Product Showcase
Filterable product grid with hover states, zoom interactions, and smooth category switching — making the range feel explorable rather than static.
Trust Architecture
Testimonials, project stats, and a 'Our Process' section designed to answer every objection a potential client might have before they even ask.
WhatsApp-First CTAs
Every section ends with a WhatsApp CTA pre-filled with context. Indian clients prefer messaging over forms — this reduced friction dramatically.
Scroll Animations
IntersectionObserver-driven reveal animations that feel premium without sacrificing performance. GPU-accelerated, respects prefers-reduced-motion.
SEO Foundation
Semantic HTML, structured data schema, optimised meta tags, sitemap, and a Lighthouse score of 95+ — built to rank for local interior design keywords.
-- Results
The Outcome
increase in monthly enquiries
average page load time
Lighthouse performance score
from brief to launch
Tanush delivered a site that feels like it belongs in a museum. Enquiries jumped 38% in the first month. Our customers actually compliment the website before they even walk into the showroom.
-- Deliverables
What was built
- Full responsive website — desktop, tablet, mobile
- Cinematic hero with parallax and scroll animations
- Filterable product showcase with hover interactions
- WhatsApp-integrated contact and CTA flows
- SEO setup with schema markup and sitemap
- Vercel deployment with custom domain
- Page speed optimisation — sub-1s load
- Unlimited revisions until client sign-off
-- Want something similar?
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